Embracing Resilience: My Battle to Save My Business in 2024

2024 has been WOW! I finally sat down and faced my new reality. I know now my company is steep in trouble if I don’t do things differently fast enough. It’s been a few good months of trying.

I re-looked at our proposals, I checked the quality of our influencers, I checked our margins to be more competitive, I relooked at my team morale, I followed up with all my clients but… sadly, things were just not turning around.

Then it dawned on me, my clientele were largely in the sensitive list. On one hand, influencers rejected jobs (we’ve been scrambling trying to match influencers to brands) and on the other, brands held back from spending (after we painstakingly put together proposals).

I spent one day and night crying. In all my 9 years, I’ve not had sales that looked this bad. I was still optimistic and hiring as late as April this year thinking it was just a slow start.

I decided to turn on a podcast of the story of Ernest Shackleton. I remember reading this during the pandemic and how it gave me so much hope. This time, I turned it on again.

A few key things I’m to engrave deep into my heart:

1. Just keep busy and keep doing. An idle mind is the devil’s workshop.
2. Have a plan because plan gives hope and communicate it well.
3. Do not carry access weight. Cut all the fluff.

We came out of the pandemic thriving, we can ride out of this. I don’t know yet how we will fare at the end, but I am writing this as a point of accountability, that I am ready to fight on!

If anyone feels they could share feedback, or provide some insights, please do reach out as I’m going to need all the help I can get.